CASE STUDY

Funidelia

Funidelia is a Spanish e-commerce company specializing in costumes, festive decoration and merchandising. Created in 2011, it is the leader of the sector in Spain and one of the world leaders, with a commercial presence in more than 90 countries in 18 languages and with more than 30 million annual visitors. In addition to its numerous awards in the field of export and internationalization, it has also appeared on the Financial Times Europe list of the fastest growing companies.

Favorite features

  • Configuration automation via API
  • Integration of logs generated by the CDN and the WAF into your systems
  • Dashboard and ability to generate your own
  • Integrated security (WAF)

Why Transparent Edge

  • Real technical support
  • Price per request
  • Ease of use and integration
“The greatest benefit of working with the Transparent Edge CDN is a highly valuable intangible: trust”
Héctor Barbosa, CTO of Funidelia/Funiglobal.

Funidelia generates more than 80% of its revenue outside Spain, so it needs a new-generation CDN with nodes spread around the world to quickly and efficiently deliver its content and products to customers in more than 90 countries. To detect the location of its customers, it uses services at the edge.

When, in 2019, they hired Transparent Edge’s CDN to replace the non-European provider they were working with, they were also looking for a team behind the CDN capable of understanding and adapting not only to the needs of an e-commerce site, but also to the specific needs of the company.

Our CDN met their expectations from the very beginning, and we went even further: in the first year, Funidelia already reduced its content delivery costs by 10%.

“Transparent Edge put a team of professionals at our disposal who understood the needs and ensured the success of the CDN change.

They continue to demonstrate this solvency and high technical level in each interaction, whether as advisors or as support.”

Héctor Barbosa, CTO of Funidelia/Funiglobal.

TRAFFIC PEAK MANAGEMENT

Like many e-commerce, there are periods of the year when Funidelia experiences demand well above average. Carnivals and Halloween are among them. Tens of thousands of customers around the world visit their e-commerce site in search of the costume they want. These are very high traffic peaks that must be managed, guaranteeing availability and performance without neglecting security and costs.

“Our highest CDN usage is heavily concentrated in three months of the year, which also see week-to-week volume changes. This was always a sticking point to fit into a valid billing model. Transparent Edge understood our profile from the beginning and has always given a satisfactory response”

Héctor Barbosa, CTO of Funidelia/Funiglobal.

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CONTROL

“Being able to integrate CDN management and monitoring with our systems using open technologies and standards makes the technical team’s job much easier. Transparent Edge makes it very easy and clear.” Héctor Barbosa, CTO of Funidelia/Funiglobal.

Funidelia wants to have absolute control over everything that happens in its services and, in its interaction with any CDN, it faces challenges such as the complexity and segmentation of cache criteria and the need for a high level of autonomy in configuration management. Transparent Edge provides them with the tools, functionalities and support team they need. Our dashboard gives them visibility into what is happening with their traffic, which is essential for maintaining control and making successful decisions. Thus, Funidelia sees real-time performance, requests per second, percentage of cache hits… This information is also extremely valuable during traffic peaks.

“From the dashboard you can access the configurations and monitoring and also choose the depth with which you want to do it: from a basic level to a high level of detail. All this accompanied by a team that perfectly understands any query and knows how to solve it.”

Héctor Barbosa, CTO of Funidelia/Funiglobal.

REAL, FAST AND CLOSE SUPPORT

Website availability is essential for any organization with an online presence. In the case of Funidelia, given its business model, it is imperative. That is why they value the speed of response of our engineers, the transparency they always show and the importance they give to prevention. They communicate directly with our engineers and never have the problem of opening a ticket and hours passing without a response.

“For us, one hour of degraded or lost service can equate to several days of billing. With Transparent Edge we have a team that works well and fast. In that they are different from other CDNs. Furthermore, they are preventive. And if there are problems, they are transparent, which gives us a lot of confidence.”

Héctor Barbosa, CTO of Funidelia/Funiglobal.

The European CDN that makes things easy for you